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Monday, February 23, 2015

NEWS : adidas Film Series Sport 15

by Cynthia Lee

Here's for the sport enthusiast.
If you have been following on the news from adidas, they have recently launched the Sport Film Series which I believe is part of the marketing campaign throughout 2015.

All films are based on the insight that sport happens in moments. adidas celebrates the fact that every moment in sport is a chance to redefine yourself and create something new for you or your team.

The series of films in the first wave of Sport 15 are adidas NBA stars Damian Lillard, Joakim Noah, Derrick Rose, John Wall and adidas football icons Gareth Bale, Lionel Messi, James Rodriguez and Luis Suarez.

(I can't understand why is it labeled Sport 15, though. It could be the short of Sport 2015, or 15 Sports athletes to feature, but the poster seems to have more than 15 athletes. Perhaps it's 15 types of Sports?)

Here's a snippet of the campaign.

In sport, no one owns today – every minute of every game is up for grabs and yours for taking. 

About adidas Malaysia 
adidas was incorporated in Germany in 1949 by Adolf Dassler in Herzogenaurach, Germany – a name that stands for competence in all sectors of sports around the globe. The permanent passion for innovation, to give athletes the best products to support their ambitions, has turned adidas into a global powerhouse and market leader, making us one of the world’s most widely recognized brand symbols, the three stripes of adidas. With the incorporation of adidas Malaysia in 1994, and over the years, the adidas brand continued to go through major product introductions, technological advancements and on enhanced brand positioning, making the three stripes brand a credible and premiere sports brand in the world. The brand attitude of “All In or Nothing” encapsulates the vision and goal of adidas Malaysia in continuing to capture the essence of being the leader in the sporting goods market in Malaysia. 

Join adidas by following:

*(information provided as part of press release from Roots Asia)

by Cynthia Lee
Edited by YourShoppingKaki

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